SAP Customer Data Cloud offers best-in-class Customer Identity and Access Management (CIAM) features such as customized registration, user profile and preference management, user engagement and loyalty, integration with third-party social, marketing and service platforms, and so on. When integrated with SAP Commerce Cloud, you can leverage these powerful capabilities to deliver exceptional customer experience through....
By Peter Gergen, Solution Architect CX For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from identity information to activity and event data – be captured and processed in....
In this blog I would like to share how we can implement integration between SAP Customer data cloud(CDC) to SAP Marketing & Service Cloud using SAP Cloud platform integration(CPI) as Middleware. Authentication we wanted to be OAuth based rather basic authentication as SAP CDC Identity sync comes out of the box. We are using IdentitySync....
How does CDP play a role in it? By Peter Gergen, Solution Architect CX Consent is an important building block in the processing of customer data. Indeed, it is not enough to simply collect and analyze customer data from the various data silos, consent must also be provided by each customer, in order....
Does everything has to be “Real time”? In my last blog on connecting source and target systems to CDP, I summarized for you how connectivity is achieved from the SAP CDP perspective. We have seen that there is a Connector Library which already contains a number of predefined connectors from the SAP side into both....
While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the connector properly and troubleshoot any issue easily. CDP has the out-of-the-box connector SAP Emarsys....
SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do not have an OTB(Out-of-the-box) CDP connector, or the application version is not compatible with....
While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the connector properly and troubleshoot any issue easily. CDP has the out-of-the-box connector SAP Emarsys....
SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do not have an OTB(Out-of-the-box) CDP connector, or the application version is not compatible with....
For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from identity information to activity and event data – be captured and processed in the CDP. However,....
