Customer Data

Climb to new levels of customer centricity, boost revenue, and lower costs with customer data solutions from SAP.

  • Holistic customer profiles
  • Purpose-driven data governance  
  • Personalized engagements across touch points
  • Back-office system connection
  • Real-time insight activation
  • Identity lifecycle management
  • Customer access management
  • Profile orchestration
  • Preconfigured integrations
  • Delegated administration
  • Business policy-based access management
  • Security risk mitigation
  • Data privacy compliance support

Kuppinger Cole names SAP a CIAM platform leader

Learn why SAP was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).

Forrester: SAP is a leader in CIAM


See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.

Profile orchestration

Centralize first-party profile data

in an indexed, dynamic database and integrate with other customer engagement


Holistic customer profiles

Unify anonymous, known, online, offline, behavior, transaction, operation, and back-office data around a first-party profile.

Customer Data

Personalized engagements across touch points

Respect data privacy and address regulatory risk by

maintaining the purpose of data throughout the customer lifecycle.