Customer Data
Climb to new levels of customer centricity, boost revenue, and lower costs with customer data solutions from SAP.
- Holistic customer profiles
- Purpose-driven data governance
- Personalized engagements across touch points
- Back-office system connection
- Real-time insight activation
- Identity lifecycle management
- Customer access management
- Profile orchestration
- Preconfigured integrations
- Delegated administration
- Business policy-based access management
- Security risk mitigation
- Data privacy compliance support
Kuppinger Cole names SAP a CIAM platform leader
Learn why SAP was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).
Forrester: SAP is a leader in CIAM
solutions
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
Profile orchestration
Centralize first-party profile data
in an indexed, dynamic database and integrate with other customer engagement
solutions.
Holistic customer profiles
Unify anonymous, known, online, offline, behavior, transaction, operation, and back-office data around a first-party profile.
Customer Data
Personalized engagements across touch points
Respect data privacy and address regulatory risk by
