In the world of email marketing, change is constant. A marketer may decide to switch ESPs for a variety of reasons, such as the need for improved outcomes, features or an overall higher return on investment for the organisation. Replacing ESPs is a long-term project which means it can be time-consuming and bring some disruption....

Email authentication protocol DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an essential tool for email security. It allows senders to protect their domains from unauthorized use, while providing receivers with information about the authenticity of messages they receive. You can find more information about how DMARC works here: Demystifying DMARC. In this blog post, we....

Emarsys Deliverability Overview and Discussion Welcome to Emarsys Deliverability in SAP Community A quick intro to your SAP Emarsys Deliverability team and some key concepts before you start Steve Henderson The changing world of email marketing and deliverability Here are a few updates and developments in our fast-changing industry. Norman Fischer Deliverability guide to ISPs....

I am confident that the above fictional proverb would be true if existed. But why is it so complex with warmups? Instead of getting into very specific plans, which would be always different, I will try to cover the matter from a more generic approach and give you the knowledge you need to make your....

Good data and loyal subscribers are the foundation of the success of your email program. This and following the industry best practices will help you to build a solid sender domain reputation. But does the sender reputation differ for various types of emails?  It seems it does!  Email is a powerful channel when your messages....

Short answer: Probably not. It can have a negative impact on your sending reputation and brand image.   Here’s the long answer: There are valid reasons why you may want or need to use a noreply@from address.  Maybe you are a franchise with centralized marketing so individual replies wouldn’t make sense. Maybe your business or....

Welcome to the very first post from the new SAP Emarsys Email Deliverability Team! My name is Steve Henderson and I lead the Deliverability team in Emarsys. The Deliverability team are a global set of experts in email sending technology, strategy, and compliance. Over the coming months and beyond we will be creating a new content....