In every industry, digital transformation is the imperative. But how can businesses justify focusing on digital projects amid unprecedented market disruption and seemingly insurmountable challenge? Today, digital transformation provides the foundation, technologies, and capabilities businesses need to withstand such obstacles. Across industries and amid the challenges of the day, digitalization is helping:

• Retail and consumer products create efficient omnichannel supply operations and customer service.
• Industrial machinery and components (manufacturing) enable global supply chain resilience and risk management.
• Electronics, high tech, and other technology industries support rapid innovation.
• Healthcare and life sciences meet demand for over-the-counter products and efficient distribution, intelligent technologies for faster product development, and the development of vaccines and adjuvant technologies.
• Energy and utilities boost customer service amid deregulated market requirements.
• Banking, insurance, and the public sector innovate your business models.
• Telecommunications take advantage of intelligent solutions in a converged infrastructure.
• Media and entertainment avoid information fragmentation with storage solutions.

There’s significant overlap between many industries’ goals, whether or not you see them above. In fact, throughout these industries runs a thread that ties virtually every businesses’ goals together: a superior experience powered by human-centric design thinking. Digitalization enables your business to create better experiences across your entire brand, for customers, partners, and employees. This experience starts with modern design thinking methods.

Design thinking encourages your business to think about how everyone experiences your brand.

In today’s digital age, design thinking goes hand in hand with hyperpersonalization, which is on the minds of everyone you employ, work with, or sell to. Each employee, partner, and customer wants an experience tailor-made to fit their needs.

Digitalization creates an environment where you can control every aspect of how your company is experienced. That’s because digitalization supports interoperative technologies and business models that work with – not against – one another. Fully integrated technology solutions can feed each other data to support better decision-making that spans processes and departments. When processes are based on the same reliable data, you create consistent experiences.

Take retail for example. Retail companies that digitally transform can create omnichannel experiences that span their brick-and-mortar locations and e-commerce shops. Customers who begin their experience with a retailer online can then pick it up in store, where in-store staff are equipped with the digital tools to support them at any point along the customer journey. In an ideal scenario, the retailer has created an omnichannel experience where staff can view your company’s entire product catalog, so they know what products customers are talking about even if you don’t sell them in store.

Digital transformation bridges the gap between execution and expectation to tap unrealized value and maximize growth.

For many industries, digitalization has ushered in the era of AI and machine learning. Modern design thinking methods empower you to explore how you can embed automation into just about every aspect of the social and business experience.

If you’ve already implemented a digital “gamechanger” and been disappointed by its performance, take heart. Some technologies, including AI bots, can’t live up to their full potential unless they’re deployed at an intelligent enterprise. Think of it this way: How can you expect a customer service bot to truly serve customers if it doesn’t have access to relevant, up-to-date customer data?

When you make digitalization your top priority, all of your other imperatives and goals fall into place. Digital transformation can help you strengthen product and service differentiation by successfully scaling and future-proofing your technology. Create resilience with industry-based rapid deployment models and a robust management of your enterprise risks. Profitable growth is directly proportional to faster time to value, strong business connections, and a managed cost-benefit analysis based on experience.

You can unlock the value of digitalization in your journey toward full enterprise digital maturity, and you can find out just how Wipro Limited did the same. Wipro Limited used SAP S/4HANA and SAP Business Technology Platform to kickstart a digital transformation that supports business goals beginning with the foundation of the business – technology.

Join the upcoming session during the SAPPHIRE NOW conference featuring experts from Wipro and SAP to learn how to take advantage of modern design thinking methods: Spur Industry-Specific Transformation, Innovation, and Insights with Wipro – IT602, Build Intelligent Enterprises by Applying Design Thinking Methodologies – IT606, and Achieve the Full Value of Digitalization with Wipro – IT604