SAP Marketing Cloud enables you to create recommendation models that provide consumers with relevant recommendations across multiple sales channels. The logic of how recommendation models return recommendations can be determined using a combination of algorithms that are part of the standard delivery, or custom algorithms that you provide.

The recommendations can be used directly in marketing campaigns or externally consumed through APIs. For example, recommendations can be provided for the items the consumer is currently looking at based on products which are often bought together.

The Marketing Recommendation Cache service is available on the SAP API Business Hub. The service enables SAP Marketing Cloud customers to provide recommendations to virtually any client system. Find out more about the advantages of this service on the Consuming Recommendation Models Using an OData Service help page.

This blog post provides an example of how to use simple html and JavaScript code to consume the Marketing Recommendation Cache service to receive SAP Marketing Cloud product and offer recommendations.

Product and Offer Recommendation Business Scenario

SAP Marketing Cloud covers multiple marketing scenarios including the recommendation of products or offers in a Commerce Marketing business scenario. Using a public OData RESTful API, external commerce applications can obtain product or offer recommendations from the SAP Marketing Cloud through the SAP Cloud Platform. The commerce applications consume the recommendation API and convert the results into a carousel display of the tops selling products on a web page using a sample code snippet. 

For example, the following can be displayed on a web page:

Product Recommendation Carousel

Offer Recommendation Banner (with auto-rotating banner)

Offer Recommendation Carousel

Prerequisites

You have configured a recommendation scenario and model using the Recommendation Scenarios and Manage Recommendations apps. For more information, see the following:

• • Creating and Maintaining Recommendation Scenarios

• • Manage Recommendations

• • Implementing Scenario: Top Sellers on a Web Home Page

• • Provide Offer Recommendations on a Web Page

Procedure

To implement the business scenario, you must do the following: 

• • Access this link to get the source code.

• • Use the html <script> tag inside the html page to load the javascript file.  You can refer to snippet_example.html in the github repository.

Please use the following example for the different use case:

• • • • Product Recommendation Carousel: 

<script src=”resources/reco_product_carousel.js”></script>

• • • • Offer Recommendation Banner:
        

<script src=”resources/reco_offer_banner.js”></script>

• • • • Offer Recommendation Carousel:
        

<script src=”resources/reco_offer_carousel.js”></script>

• • Supply the appropriate parameters within the script.

The Product Recommendation Carousel script contains the following parameters: 

The Offer Recommendation Banner script has the following parameters:

The Offer Recommendation Carousel script has the same parameters as mentioned above for the Banner script, in addition to the following:

We hope this example of consuming SAP Marketing Cloud Recommendations will be useful for you. You can of course adapt and expand this example to meet your specific business and technical requirements. Please give us your feedback in the comments section.