Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. Please find the most recent version of this article on CX Works: Measure Brand Love and Customer Value in SAP Marketing Cloud Using a RFE-Based Score You want to....
Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background With SAP Marketing Cloud, one can create recommendation models that provide consumers with relevant recommendations across multiple sales....
Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background A limited-time status often makes customers think that they need to act ASAP since time is running out.....
Have you ever wanted to extend your SAP Marketing Cloud solution with functionality and own apps that are not included in standard? In this blog, you can find steps on how to create a small and lightweight extension app for your SAP Marketing Cloud using the SAP Cloud Platform and integration flows (iFlows) from SAP Cloud Platform....
SAP recently published the Third Party Landing Page Data Integration with SAP Marketing Cloud CPI Package. It includes a great Integration Flow with an API that lets you combine new contacts and interactions in the same flow. This is great, because, before, you needed to send several requests to create interactions and contacts from landing pages.....
The interaction contains three fields which cannot be used in an analytical query. The fields store unstructured text data of unrestricted length like email content, Facebook or Twitter posts or URLs, and cannot therefore be used in aggregations. In most use cases, there will be no business reasons to aggregate these fields, but there might....
SAP Marketing Cloud enables you to create recommendation models that provide consumers with relevant recommendations across multiple sales channels. The logic of how recommendation models return recommendations can be determined using a combination of algorithms that are part of the standard delivery, or custom algorithms that you provide. The recommendations can be used directly in....
Have you ever wanted to extend your SAP Marketing Cloud solution with functionality and own apps that are not included in standard? In this blog, you can find steps on how to create a small and lightweight extension app for your SAP Marketing Cloud using the SAP Cloud Platform and integration flows (iFlows) from SAP Cloud Platform....
SAP recently published the Third Party Landing Page Data Integration with SAP Marketing Cloud CPI Package. It includes a great Integration Flow with an API that lets you combine new contacts and interactions in the same flow. This is great, because, before, you needed to send several requests to create interactions and contacts from landing pages.....
The interaction contains three fields which cannot be used in an analytical query. The fields store unstructured text data of unrestricted length like email content, Facebook or Twitter posts or URLs, and cannot therefore be used in aggregations. In most use cases, there will be no business reasons to aggregate these fields, but there might....
SAP Marketing Cloud enables you to create recommendation models that provide consumers with relevant recommendations across multiple sales channels. The logic of how recommendation models return recommendations can be determined using a combination of algorithms that are part of the standard delivery, or custom algorithms that you provide. The recommendations can be used directly in....
In this tutorial you will learn how you establish a communication between SAP Enterprise Messaging and SAP Marketing Cloud. With this you are able to consume the SAP Marketing Cloud business events in Enterprise Messaging, to trigger follow up activities via push-based business events. This tutorial requires access to: SAP Cloud Platform Enterprise Messaging Service (Cloud....
This series of blog posts will explain how you can model your integration Flow (iFlow) to create and update data in your Custom Business Object (CBO). As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. The Custom Business Object YY1_HCI_ID_ID_ORIGIN from that blog post is used in the following integration flows. The series is split in....
This series of blog posts will explain how you can model your integration Flow (iFlow) to create and update data in your Custom Business Object (CBO). As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. The Custom Business Object YY1_HCI_ID_ID_ORIGIN from that blog post is used in the following integration flows. The series is split in....
In this blog post, we will demonstrate how you can utilize the Function Import in SAP Marketing Cloud using a simple Java program. By the end of this blog post, we will have a demo Java Spring Boot app running on SCP Cloud Foundry, which has an exposed endpoint that can be called through Postman to trigger....
This blog post will explain how to use the SAP Identity Provisioning Service (IPS) to automatically provision users from SAP Marketing Cloud (SMC) Standard, Professional and Enterprise Edition to SAP Identity Authentication Service (IAS). You can also automatically provision users from SMC to SAP Analytics Cloud (SAC) as explained in this blog post. Setup in SAP Marketing Cloud The following steps show....
Do you want to market your product more successfully? Are you wondering how to attract prospects and customers? One easy way to keep your prospects and customers engaged is to use Drip campaigns! Drip campaigns is a form of automated campaigns that allows you to send, for example, multiple emails to your contacts at regular intervals....
This blog post will explain how to use the SAP Identity Provisioning Service (IPS) to automatically provision users from SAP Marketing Cloud (SMC) Standard, Professional and Enterprise Edition to SAP Analytics Cloud (SAC). As a prerequisite you have to setup user provisioning from SAP Marketing Cloud to SAP Identity Authentication Service as explained in this blog post. Setup in SAP Analytics Cloud....
With 1811 SAP Marketing Cloud supports Business Event feature. Event-Driven architecture, a software architecture pattern that promotes the production, detection, consumption of and reaction to events. In this tutorial you will learn how to activate a specific business event in SAP Marketing Cloud. This tutorial requires access to: SAP Marketing Cloud system The following business objects....
This blog explains how a customer is able to check the current status of Business Event Handling and how to activate the Business Event Handling in SAP Marketing Cloud. With 1811 SAP Marketing Cloud supports Business Event feature. With a standardized event mechanism, you can provision the event catalog for business objects across the SAP....
Experience Management (XM) powered by Qualtrics XM Platform provides an extensive set of methods and tools to improve the customer experience along their journey. One of the touchpoints we explored closely with one of our customers was the extension of campaign execution in SAP Marketing Cloud. As you know, SAP Marketing Cloud provides various campaign....
In this blog post, you will find answers to some of the frequently asked questions while integrating SAP Qualtrics Surveys with SAP Marketing Cloud. For your easy reference, we have categorized the questions and answers under the following headings: Queries related to uploading survey data Queries related to segmentation Queries related to iFlow....
In his last post nemanja_storifyme explained how to define stories to be used in marketing or commerce content (see: How to build and enable stories for SAP Marketing and Commerce solutions). As a follow-up I will briefly show you how to use such stories in a Landing Page in SAP Marketing Cloud. Setup In his post Nemanja showed....
Customers today expect you to know what they need and what their interests are. Providing a personalized customer experience can increase the customer response rate and engagement, in turn, enabling you to optimize your marketing campaigns and drive conversions. This blog describes how you can engage customers by acting upon recent purchases to drive conversions....
If you create a standard form in SAP Marketing Cloud all fields are laid out in single column vertical arrangement. If you use such a form on a wide-screen layout (desktop browser) a lot of space is wasted. It would be better to be able to arrange some fields side-by-side. If you have a lot....
Introduction Forms in SAP Marketing Cloud allow to capture data from a landing page visitor. After entering the data and pressing the submit button the entire form remains active and the button can be pressed again. This might lead to unwanted duplicate contact entries. Before you read any further please also read the related....
Introduction The Forms and Landing Pages in SAP Marketing Cloud are created with a certain language set. Generally this language is just an indicator of which language that object should be written in. Only the Form has one feature which uses the language. If you include input fields with a value help (dropdown elements)....
Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share our experience with you around Marketing Business, Technology and Analytics. You want to see this and more blogs from us? Click here Background Customers who have very specific requirements for Segmentation, Scores or Recommendations in SAP Marketing Cloud sometimes....
SAP Marketing Cloud (SMC) only supports SAP HANA 2.0 from release 2008 onwards. Since many years SMC allows upload of Custom HANA Views for usage in segmentation and other solution areas. With SAP HANA 2.0 the modelling of calculation views has evolved to the SAP HANA Deployment Infrastructure (HDI) and therefore comes with a new development environment....
This blog post gives an overview on best practices how to handle software collection in SAP Marketing Cloud. As a prerequisite you should know that a software collection is a container for extensibility items. Clean Desk Strategy Create software collections based on topics and keep a stable connection between the extensibility artefacts belonging to....
As of SAP Marketing Cloud 2005 and SAP Marketing 2020, integration flows (iFlows) enable you to integrate your mobile app with SAP Marketing. You can use the standard Marketing iFlows or modify them based on your needs. This blog post explains how to enhance a standard iFlow by adding Java Message Service (JMS) buffering. JMS buffering enables messages to....
Sometimes you want to link to the same form or landing page from different sources (Facebook, Web Pages, …). If you want to capture the different sources in the resulting interactions there is the possibility to assign a link with a URL parameter. Procedure Create Campaign(s) Create campaigns for each source. In this case....
With spaces and pages, you can personalize the Fiori Launchpad for your users, such as a lean homepage for the marketer or a specific bundle of tiles that makes the marketing administrators’s day easier. With this concept, you can remove unused apps and combine role-specific apps in separate spaces, because B2B businesses require other apps....
In this blog post you find questions and answers around the open channel integration with SAP Marketing Cloud. I implemented the enhancement (5) Open Channel: Define Template for Outbound Interaction, but the interactions are not written. What could be gone wrong? Answer: It might be that the ID is wrong, because the ID used for writing....
Overview for Implementing Custom Logic in SAP Marketing Cloud Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. In this article, you will learn about the available options....
We have received notification from one of our Internet Service Providers in Greater China that a tightening of restrictions for the Internet will be implemented for the domain *.cn1.hana.ondemand.com where all SSL traffic on port 443 will be blocked. SAP Marketing Cloud uses several SAP communication scenarios that point(ed) to hosts under the domain cn1.hana.ondemand.com.....
In this blog post I will explain how to extend SAP Marketing Cloud Segmentation application in order to segment customers based on their Agreement Type count, creating a Custom SAP HANA 2.0 Calculation View in SAP Web IDE. Typically Utility companies have several Agreement Types for their services, such as ‘Residential Contract Account’, ‘Commercial Contract Account’, where....
Do you regularly work with several systems and cloud services? Are you looking for a central application to monitor the successful execution of business processes in those systems and services? SAP Marketing Cloud can be monitored with SAP Cloud ALM, a cloud-based tool for application lifecycle management. You can monitor, for example, the successful execution of application jobs. The monitoring offers....
A form in SAP Marketing Cloud is used to collect data from new or existing contacts. In the form designer of the Content Studio app you have basic capabilities to influence the styling. For example you can change the sequence of fields and the placement of field labels. Since release 1905, you have the option....
This time of year, there’s so much to do! If one of the items on your holiday checklist is to expand your SAP CX product knowledge, here’s an easy way to do it without taking time away from all your other year-end tasks. Most of our SAP CX products have free short, easily digestible videos....
You want to optimize your target groups for marketing campaigns by intelligent segmentation of your audiences? Use predictive scores based on machine learning to rank and identify the best fitting customers to increase response and conversion rates. . In this post I describe how externally calculated score values can be pushed to SAP Marketing Cloud. The term....
In release 2111, we have started adapting and standardizing the URLs for the Content Data Networks (CDN). This means that the syntax of the automatic URL we provide when landing pages are published has changed. What does this mean for you? Landing pages that use the old URLs will continue to work for....
Introduction With the suppression custom logic you can define rules to avoid sending too many emails to your customers and prospects (See also this blog post). Until release 2102 you could only evaluate attributes and conditions on the level of campaign, contact and interactions. Sometimes you may want to base your suppression decision also on....
This blog post and the described techniques are based on the great pre-work from my colleague Eileen Koehler back in 2016. She originally wrote this blog post: https://blogs.sap.com/2016/10/06/loading-csv-data-with-soap-ui-into-sap-s4hana-marketing-cloud-and-s… which I used as template to provide this guide. Introduction You want to upload large amounts of coupon codes into SAP Marketing Cloud or SAP Marketing (OnPrem) using CSV....
The generated Custom Business Object (CBO) User Interface only allows deletion of single entries. This blog post explains how you can delete all CBO entries at once or how to delete multiple entries based on deletion rules. User Interface Overview You need to create an own CBO that will serve as “Deletion CBO” for all....
Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Disclaimer The approach described in this blog of creating a predictive data source within SAP Marketing Cloud to run....
Introduction In my previous blog post ‘Suppression Rules: Methods, Tips and Tricks‘ I explained the usage of the suppression BAdI to create rules for suppression of contacts from campaign execution. If you did not read that post I recommend to read it before continuing with this post. One of the topics I briefly touched in....
Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share our experience with you around Marketing Business, Technology and Analytics. You want to see this and more blogs from us? Click here Background Customers who want to leverage the landing page functionality in SAP Marketing Cloud must handle....
Disclaimer This blog is not relevant for SAP Analytics Cloud, embedded edition. You can check in the Set Up Your Marketing Solution application to see if you have the embedded edition. For more information, see online documentation. Setup of SAP Analytics Cloud, Embedded Edition/SAP Analytics Cloud. Overview Integrating SAP Marketing Cloud with SAP Analytics Cloud allows you to make full use....
Companies ask for a system infrastructure that allows the use of the SAP Marketing Cloud as a central global solution for Customer Profiling, Segmentation and Campaign Orchestration, while multiple Sales Cloud instances run in parallel for different markets or brands. With the 2011 release of SAP Marketing Cloud the standard integration of SAP Sales Cloud....
Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background With SAP Marketing Cloud, there are various standard integrations for outbound channels available. Examples are SAP Digital....
Project delivery framework for SAP Marketing Cloud The space of digital marketing is a fast paced and constantly evolving environment and so are the people working within it. Digital marketing projects need to live up to high time-to-value, value realization, and agility standards. Our framework and principles are derived from dozens of projects across regions....
The SAP standard package “SAP Cloud for Customer Integration with SAP Marketing” (Integration Flow | SAP Cloud for Customer Integration with SAP Marketing | SAP Business Accelerator …) for the integration between SAP Sales Cloud (C4C) and SAP Marketing Cloud (SMC) provides several iFlows for the replication of account/contact and transactional (lead, activity, etc.) data.....
Introduction Sometimes we have to see our customers better and to take a deeper look at their behavior on our websites. So we can export the Customer data based on the created Campaign in Marketing Cloud into CPI Data Stores. Using below steps you can export the Marketing Cloud Customer data into CPI Data Stores....
This blog series focuses on efforts and impacts of driving sustainability in utilities, energy and natural resources industries. SAP.IO Foundry San Francisco has launched a startup program focussed on driving sustainability in utilities, energy and natural resources industries. Out of several startups that have applied six startups have been selected by a jury of SAP....
Hello Community, I want to delete 2 attributes, but the system indicates that it is being used in some datas sources like: (YY1_MKT_SCORING_ENH and others) I check these data sources but they’re not listed. Hello Community, I want to delete 2 attributes, but the system indicates that it is being used in some datas sources like: (YY1_MKT_SCORING_ENH....
7 Likes 218 Views 3 Comments Introduction The landing pages in SAP Marketing Cloud can be easily published (see documentation). However, sometimes you just want to embed a simple form onto your main web page (For example, a newsletter subscription). One solution would be to embed a published landing page with an iFrame in another page, but until....
Introduction With the suppression custom logic you can define rules to avoid sending too many emails to your customers and prospects (See also this blog post). Until release 2102 you could only evaluate attributes and conditions on the level of campaign, contact and interactions. Sometimes you may want to base your suppression decision also on the....
Dear customers and partners, Let’s join in together to celebrate the highest number of improvement requests ever delivered for the SAP Marketing Cloud! Based on your valuable feedback we were able to deliver solutions for 23 requests from the SAP Marketing Cloud Continuous Influence project with our May ’21 Release (2105 Release). Many thanks for the....
Introduction. Using below steps you can add additional URL parameters with dynamic values to your Hyperlink which was created in Content Studio Form. Also you can define a custom field on the campaign level from which you can influence the behavior of few parameters which you set in BADI, or also you can add new....
Introduction Using below steps you can add Longitude and Latitude to any contact before it is created in system. The logic is ignored if the incoming payload already has longitude/latitude information in it. the BAdI logic will read the Geo Location from the available free database openstreetmap.org based on the contact’s City and Country and will....
Are you new to marketing automations and want to learn about how to use Automations in SAP Emarsys Customer Engagement? Perhaps you want to brush up on your skills? Maybe you simply like to re-enforce what you already know? If any of this describes you, join the hour long Automation for Rookies webcast. This webcast....
On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the release of SAP Marketing Cloud Stay Current 2105. SAP Marketing Cloud Stay Current (C4H2_SC) Target Audience Functional Consultants Technical Consultants Description This web self-assessment consists of 14 multiple choice questions, which consultants can take to test their....
As part of SAP Enterprise Support customers can request Continuous Quality Check Services. These services will connect you with an SAP Expert to analyze your system and/or situation based on real life data from your systems. Depending on the topic, you will be given the chance to provide more information (i.e. via questionnaire) that will be part of....
Introduction Succeeding in the Experience Economy means that businesses listen, understand, and act, in a continuous and connected cycle of improvement. Employee XM means putting people at the heart of your business and get the breakthrough employee insights that drive your business forward. In this blog, we will present one of the our HR innovative....
