This blog is out-dated – please approach silvia.backes in case of questions. — SAP Hybris Marketing offers two options for triggering campaigns based on customer actions or events: If you need a near real-time reaction from SAP Hybris Marketing you can use what we call trigger-based campaigns (e.g. a product registration requests the customer to rate the product, change in loyalty membership).....

This blog is out-dated. Please use the new one: https://blogs.sap.com/2019/05/15/introducing-the-new-landing-page-editor-in-sap-marketing-cloud/ — With SAP Hybris Marketing you can enable marketing experts to design their own landing pages without coding. You can: Manage contact forms which store marketing opt-in & subscriptions (e.g. newsletter, event)   Add contact form fields like name, address etc.   Support for extensibility by append fields   Use Campaign ID for....

ℹ Note: the following information is relevant to SAP Hybris Marketing (On Premise installations) 1605 and older. This information is no longer relevant for the latest releases of SAP Marketing Sometimes a customer will need a custom tile to show up on the home page of their SAP Hybris Marketing system. This tile could point to an....

The technical configuration is an elementary part of setting up SAP Hybris Marketing. For example, on the one hand you have to perform post-installation activities to bring a newly installed system into operation. On the other hand, during the lifecycle of a system, technical parameters have to be set and adapted.   This blog will....

This blog series is separated into 3 separate blog posts. Introduction and general setup   Configure E-Mail List verification with Neverbounce   Set up E-Mail List Analysis and Single E-Mail validation with Neverbounce   Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our....

This blog series is separated into 3 separate blog posts. Introduction and general setup   Configure E-Mail List verification with Neverbounce   Set up E-Mail List Analysis and Single E-Mail validation with Neverbounce   Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our....

Part 1: Forms Part 2: CSV Import Part 3: OData Service Part 4: Extraction from CRM with ABAP program Preliminary note: This article refers to release 1709 of Hybris Marketing (on premise). Getting Permissions from CRM Using ABAP Program CUAN_MP_CRM_EXTR_INITIAL In case you already have marketing permissions in your SAP CRM system and want to....

  Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background Wearable tech, such as the Fitbit activity tracker, can help us to live a more healthy....

Part 1: Forms Part 2: CSV Import Part 3: OData Service Part 4: Extraction from CRM with ABAP program Preliminary note: This text refers to release 1702 of Hybris Marketing. Part 2: Performing CSV Imports First of all, it’s important to know that CSV import is not the method of choice in productive use. One downside of this....

Part 1: Forms Part 2: CSV Import Part 3: OData Service Part 4: Extraction from CRM with ABAP program Preliminary note: This text refers to release 1702 of Hybris Marketing. Important: As of release 1905, the term Forms is used for what until then had been known as Landing Pages. There are new Landing Pages which are not....

Part 1: FormsPart 2: CSV ImportPart 3: OData ServicePart 4: Extraction from CRM with ABAP program Preliminary note: This text mainly refers to release 1702 of Hybris Marketing.Section 3 was added to present a new feature of cloud release 1705. Introduction  As mentioned in the previous part of this blog, OData services are the method of choice in....

In an integrated scenario with SAP Customer Relationship Management (SAP CRM) and SAP Hybris Marketing Cloud, business partner data is replicated from SAP CRM to SAP Hybris Marketing Cloud. As there are additional information available to those account/contact records in SAP Hybris Marketing Cloud, it might be beneficial for sales representatives to have insight in the....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background With SAP Marketing Cloud, one can create recommendation models that provide consumers with relevant recommendations across multiple sales....

With SAP Marketing Cloud you are able to import own SAP HANA Views for segmentation by using the SAP Fiori App “Add Custom View”. This blog will tell you until SAP Marketing Cloud version 2005 which steps you need to carry out before you can start to build your own views using an SAP HANA....

mThis blog post of how to connect any email service provider to SAP Marketing Cloud, consists of 3 chapter: Email Send Scenario   Example ESP: SAP Digital Interconnect   Get Bounces   Example ESP: SAP Digital Interconnect This chapter shows how to connect SAP Ditital Interconnect as an example implementation. Transformation Overview The requests and responses....

With Hybris Marketing Cloud you are able to import own SAP HANA Segmentation Views by using the SAP Fiori App “Add Custom View”. You require own SAP HANA Views if you need additional calculated attributes and key figures within the segmentation. This blog will tell you which steps you need to carry out to export SAP standard....

This blog describes how to create a custom defined report based on standard SAP campaign success data sources in order to be able to report in a productive client on campaign success figures with a drill-down according to the campaign execution time stamp. Additionally it illustrates the creation of a customer defined measure and its....

This blog describes how to create a custom defined report view based on standard SAP report “Campaign Success for Messages” in order to be able to analyze in a productive client e-mail bounces by contact, campaign and bounce reason. This custom defined report view gives insights to soft and hard bounces occured within the e-mail....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Overview With this blog post we will provide a guide on how to setup SAP Marketing Cloud to receive....

WeChat is developing rapidly in China, with new features provided always. In SAP Marketing Cloud, although we have provided direct message and broadcast message for WeChat campaign, there’re still gaps between customer requirements and standard offering. [Briefing] Over this post, we will show how it is possible to build a custom action for campaign on....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Background A limited-time status often makes customers think that they need to act ASAP since time is running out.....

Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Part 1 Overview SurveyMonkey Configuration SAP Hybris Marketing Configuration SAP API Management – create API   Part 2....

This blog was originally posted in July 2016. The information published is not current anymore, because meanwhile a standard solution for embedding the contact factsheet into Cloud for Customer is available.   As published it is possible embed the Hybris Marketing Contact and Corporate Account Factsheet into the C4C Factsheet for Contacts or Customers in....

Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Part 1 Overview SurveyMonkey Configuration SAP Hybris Marketing Configuration SAP API Management – create API   Part 2....

This blog was originally posted in July 2016. The information published is not current anymore, because meanwhile a standard solution for embedding the contact factsheet into Cloud for Customer is available.   As published it is possible embed the Hybris Marketing Contact and Corporate Account Factsheet into the C4C Factsheet for Contacts or Customers in....

This series of blog posts will explain how you can model your integration Flow (iFlow) to create and update data in your Custom Business Object (CBO). As a prerequisite you should read blog post https://blogs.sap.com/2017/05/12/usage-of-odata-service-of-custom-business-object/. The Custom Business Object YY1_HCI_ID_ID_ORIGIN from that blog post is used in the following integration flows. As a best practice, the....

In this tutorial you will learn how you establish a communication between SAP Enterprise Messaging and SAP Marketing Cloud. With this you are able to consume the SAP Marketing Cloud business events in Enterprise Messaging, to trigger follow up activities via push-based business events. This tutorial requires access to: SAP Cloud Platform Enterprise Messaging Service (Cloud....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here.   Background When working the location based data, you will sooner or later have to do some geocoding. Geocoding....

This blog series is separated into 3 separate blog posts. Introduction and general setup   Configure E-Mail List verification with Neverbounce   Set up E-Mail List Analysis and Single E-Mail validation with Neverbounce   Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our....

On Dec 4th 2019 onwards, a new mandatory field is required for Facebook Campaigns. https://developers.facebook.com/docs/marketing-api/special-ad-category/ This will also impact Facebook campaign creation in SAP Marketing. For new campaigns on-premise customers have to apply note “2858267 – Facebook Special Ad Category for Campaign”. Without that note, creation of Facebook Campaigns will not be possible any more....

This blog explains how a customer is able to check the current status of Business Event Handling and how to activate the Business Event Handling in SAP Marketing Cloud. With 1811 SAP Marketing Cloud supports Business Event feature. With a standardized event mechanism, you can provision the event catalog for business objects across the SAP....

In this blog post, you will find answers to some of the frequently asked questions while integrating SAP Qualtrics Surveys with SAP Marketing Cloud. For your easy reference, we have categorized the questions and answers under the following headings: Queries related to uploading survey data   Queries related to segmentation   Queries related to iFlow....

This blog post of how to connect any email service provider to SAP Marketing Cloud, consists of 3 chapter: Email Send Scenario   Example ESP: SAP Digital Interconnect   Get Bounces This document describes step-by step how to connect an email service provider of choice to SAP Marketing Cloud. To connect a custom ESP to SAP....

You have to call the OData Service CUAN_IMPORT_SRV in order to load master data like contacts or products and interaction data into SAP Hybris Marketing Cloud and SAP Hybris Marketing. Normally you have a middle ware like SAP HANA Cloud Integration (HCI) in place to connect your source system or source CSV File with the OData....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share our experience with you around Marketing Business, Technology and Analytics. You want to see this and more blogs from us? Click here Background In the past the most of the communication management for SAP NetWeaver products could be handled....

Modern web browsers introduced new security measures to improve the secure handling of cookies, e.g. SameSite cookies or cross-site tracking prevention. These measures may deny cookies for cross-domain requests. However, the following setup makes use of cross-domain requests and cookies to keep a session alive. This doesn’t work anymore with these modern web browsers. Please....

With the 1708 release an API and reusable blocks which can be used to build a customer managed “View in Browser” functionality in the Cloud and in on-Premise has been implemented. Please follow this blog entry for more details. SAP Marketing allows to design and send highly personalized and dynamic emails, as Jan describes in his blog entry. Unfortunately, some....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Update A generic text message interface has been released with SAP Marketing Cloud 1805. This enables to use personalized....

Please refer to the updated blog post “Best Practices for Importing Interaction Contact Data into SAP Marketing Cloud” here. Introduction Welcome to the blog post of the Expert Services Marketing Practice. We are happy to share our experience with you around Marketing Integration, Analytics, and Business Technology. You want to see more blogs from Expert Services? Click here....

For each custom business object you can generate an OData service by selecting “Service Generation”: The service generated has the technical name of the custom business object with _CDS as suffix. To access the service from an integration tool like SAP Cloud Platform Integration you need to setup a communication scenario in the app “Custom Communication Scenario”. Afterwards you....

In this blog I would like to share how we can implement integration between SAP Customer data cloud(CDC) to SAP Marketing & Service Cloud using SAP Cloud platform integration(CPI) as Middleware. Authentication we wanted to be OAuth based rather basic authentication as SAP CDC Identity sync comes out of the box. We are using IdentitySync....

Introduction Welcome to the blog post of the Expert Services Marketing Practice. We are happy to share our experience with you around Marketing Integration, Analytics, and Business Technology. Part 1 Overview SurveyMonkey Configuration SAP Hybris Marketing Configuration SAP API Management – create API   Part 2 SAP Cloud Platform Integration Configuration Create SAP Hybris Marketing....

Beyond powerful POS document management and superb planning and forecast capabilities, SAP Customer Activity Repository serves as the Omnichannel Commerce Hub, which runs best and in full harmony with SAP Hybris Commerce as the Omnichannel Commerce Platform. Without surprise SAP Hybris Commerce a key element in the SAP Retail Omnichannel reference architecture, and is well integrated with SAP Retail to run the full....

Overview for Implementing Custom Logic in SAP Marketing Cloud Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. In this article, you will learn about the available options....

We have received notification from one of our Internet Service Providers in Greater China that a tightening of restrictions for the Internet will be implemented for the domain *.cn1.hana.ondemand.com where all SSL traffic on port 443 will be blocked. SAP Marketing Cloud uses several SAP communication scenarios that point(ed) to hosts under the domain cn1.hana.ondemand.com.....

With Hybris Marketing Cloud you are able to import own SAP HANA Segmentation Views by using the SAP Fiori App “Add Custom View”. This blog will tell you which steps you need to carry out to build and import your own views using your own SAP HANA Database. Prerequisite: SAP HANA Database with Schema ABAP In....

Disclaimer: Expressway is a non-standard integration solution for sending master and transactional data from SAP Hybris Commerce to SAP Hybris Marketing (Cloud and on premise). The solution offers a point-to-point alternative to Data Hub, which is the middleware option that ships with SAP Hybris Commerce. In addition to supporting the same master and transactional data as....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Disclaimer The approach described in this blog of creating a predictive data source within SAP Marketing Cloud to run....

Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share our experience with you around Marketing Business, Technology and Analytics. You want to see this and more blogs from us? Click here Background Customers who want to leverage the landing page functionality in SAP Marketing Cloud must handle....

This blog post of how to connect any text message service provider to SAP Marketing Cloud, consists of 2 chapter: SMS Send Scenario   Get Bounces Scenario   Integration Flow – Sms: Get Bounces Scenario   Overview To give a feedback whether a sent SMS has successfully reached its destination, messaging services provide the opportunity to return....

Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here.   Background With SAP Marketing Cloud, there are various standard integrations for outbound channels available. Examples are SAP Digital....

Are you using SAP Emarsys Engagement Platform and Qualtrics XM in your organisation? Combine the advantages of both solutions and receive personal experience feedback! Learn here, how to integrate SAP Emarsys with Qualtrics directly by using SAP Integration Suite and standard extensibility features. SAP Emarsys is an engagement platform best suited for omnichannel and highly....

Dear customers and partners, Let’s join in together to celebrate the highest number of improvement requests ever delivered for the SAP Marketing Cloud!   Based on your valuable feedback we were able to deliver solutions for 23 requests from the SAP Marketing Cloud Continuous Influence project with our May ’21 Release (2105 Release). Many thanks for the....

With the 20.08 release of Cloud ERP SAP Business ByDesign marketing employees can segment target groups by using reports and refresh for periodic execution of campaigns. Here is a quick demo: Here is the list of steps you need to do: Define report view with selection and filter criteria Save definition as bookmark to make the combination of....