How does CDP play a role in it? By Peter Gergen, Solution Architect CX Consent is an important building block in the processing of customer data. Indeed, it is not enough to simply collect and analyze customer data from the various data silos, consent must also be provided by each customer, in order....
While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the connector properly and troubleshoot any issue easily. CDP has the out-of-the-box connector SAP Emarsys....
“Security is the bedrock of trust in the digital world. Prioritizing it in your applications isn’t just about safeguarding data; it’s about nurturing the trust your customers place in your brand.” In this blog I am going to explain the how to secure your customers data in SAP Customer Data Cloud tool. With the....
SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do not have an OTB(Out-of-the-box) CDP connector, or the application version is not compatible with....
Generate CDC Bearer Token from JWT hashed with RSA Private Key REST API requests to SAP Customer Data Cloud should be made securely, the recommended authentication mechanism is to use a bearer token constructed using a unique RSA key. An API request to SAP Customer Data Cloud should be signed using an HTTP bearer token. This replaces the application....
While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the connector properly and troubleshoot any issue easily. CDP has the out-of-the-box connector SAP Emarsys....
SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do not have an OTB(Out-of-the-box) CDP connector, or the application version is not compatible with....
Global enterprises are increasingly faced with the following dilemma: On one hand, they need to truly know their customers in order to deliver the hyper-personalized experiences necessary to separate from the competition and strengthen loyalty. On the other hand, collecting and processing customer data is growing more complicated by the day. There are three main....
For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from identity information to activity and event data – be captured and processed in the CDP. However,....
